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🏥 Cigna’s AI Cold War

Blake Madden · SEP 11

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Happy Thursday Hospitalogists!

As I’m in Austin today, you’re getting a lighter send in collaboration with Rik Renard, who has been helping me write some thoughtful pieces and opinions on the state of AI in healthcare. 

One week until the Hospitalogy VBC retreat! See you there. If not, see you next year.

BLAKE'S BREAKDOWN

Going deeper on an interesting topic, theme, or trend 

Cigna’s AI Cold WarCopy anchor linkCopied

In collaboration with Rik Renard, Product Lead at Sword Health and yours truly.

Did Cigna just declare war on AI?

 

Cigna just announced they're going to automatically downgrade the most complex doctor visits and pay less for them.

 

Here's how it works. Say a doctor bills for a complex 60-minute visit that normally pays $220. Cigna can now decide "nah, this looks like a simple visit" and pay the $150 rate for a more basic visit instead - essentially an auto adjustment. Doctors are furious. Medical associations are calling it illegal.

 

And if you want your full $220, you’ll have to fax them the entire patient chart and wait weeks for them to maybe agree you deserved the higher payment.

 

This reminds me of something Stephen Hemsley said at UnitedHealth's recent investor meeting. He mentioned being worried about "more aggressive care provider coding and billing technologies."

 

Which got me wondering: is this really about stopping fraud, or is this about stopping AI?

 

Think about what's been happening in healthcare billing lately. Companies like Charta Health just raised $22M for automated chart review. AI scribes are writing perfect clinical notes. Revenue cycle AI is learning billing rules instantly and filing flawless appeals. EVERYTHING is getting documented, which means more optimized coding…but also potential for more upcoding (and don’t forget insurers can upcode too on the risk adjustment side).

 

For decades, medical coding was sloppy human work. Doctors wrote messy notes, coders made mistakes, feedback loops were slow. Everyone lived with the inefficiency.

 

But now, AI doesn't miss billing opportunities. It doesn't forget to file appeals. It learns new policy changes in real-time and adapts immediately.

 

So if you're an insurance company, you might suddenly be facing practices that code perfectly, bill aggressively, and never make mistakes. All your usual defenses - complexity, bureaucracy, hoping doctors are too busy to fight back - just got automated away.

 

What do you do? Maybe you create friction that even AI can't solve.

 

That's what makes Cigna's policy interesting. You can't machine-learn your way out of waiting weeks for human reviewers to maybe approve your appeal.

 

The timing feels right. AI billing tools are exploding, insurance companies are getting nervous, and suddenly we're seeing policies that seem designed to create exactly the kind of manual friction that AI eliminates.

 

If I'm right, this policy from Cigna is just the beginning. We're heading toward an arms race where the best AI wins, not necessarily the best care. Practices with smart coding AI will thrive. Practices stuck with humans will get squeezed. And patients will end up paying for both sides of this technological cold war.

MISCELLANEOUS MADDENINGS

Speaking of Cold Wars, did you see the September 4 back-to-back op-ed pieces in the Wall Street Journal from Robert F. Kennedy Jr. and Susan Monarez?

 

Monarez began hers with, “I served for 29 days as director of the Centers for Disease Control and Prevention. The Senate confirmed me to ensure that unbiased evidence serves our nation’s health, and for doing that, I lost my job. America’s children could lose far more.”

 

RFK Jr. started with, “The Centers for Disease Control and Prevention was once the world’s most trusted guardian of public health. Its mission—protecting Americans from infectious disease—was clear and noble. But over the decades, bureaucratic inertia, politicized science and mission creep have corroded that purpose and squandered public trust.”

 

Having these pieces printed together was quite the cap on a tumultuous week of finger-pointing.

Thanks for the read! Let me know what you thought by replying back to this email.

 

— Blake  

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Written by Blake Madden

By Blake Madden

Hospitalogy

The weekly read for the people running the business side of care delivery.